The Monnalisa's Foundation, associated with the children's fashion company Monnalisa Spa, which went public in 2018, responds to reports of social needs emerging in a specific area. It specifically addresses minors in difficulty, people with disabilities, and many other vulnerable situations. The general objective is to implement a generative partnership model aimed at improving specific social, environmental, and economic gaps in the area, thereby creating a Temporary Charity Shop.
The Foundation identifies, together with the partner selected in the area, a social project to support with a monthly donation equal to one-third of the Charity Shop's revenue. Fondazione Monnalisa supports the intellectual, organisational, communication, and logistical management and can also benefit from collaboration with local schools in PCTO projects.
Currently, Fondazione Monnalisa financially supports:
- AREZZO: Free after-school and homework help for 30 multicultural students (ages 6-16)
- CORTONA: Vada Friends of the Disabled Association, for summer recreational activities
- SANSEPOLCRO: Valtiberina Autism Association, for training activities for families
- MONTEVARCHI: Andos Association (National Association of Women Treated for Breast Cancer)
- PERUGIA: Viva Onlus Association, for sports activities for children with disabilities
- ANGHIARI: CAV (Life Support Center)
- MILANO: CAV (Life Support Center) Mangiagalli
In 2023, Monnalisa's Foundation opened a Temporary Charity Shop in Siena, supporting the Sesto Senso Onlus Association. In November 2023, it opened its eighth Temporary Charity Shop in San Giovanni Valdarno (AR).
AREZZO
VIA UBALDO PASQUI 23/27
52100 AREZZO
Mrs. Roberta Troiano 339 3421022
roby_1996@live.it
MONTEVARCHI
VIA ROMA 35
52025 MONTEVARCHI (AR)
Mrs. Giulia Nozza 328 3855721
PERUGIA
VIA MAESTA DELLE VOLTE 8
06123 PERUGIA
Mr. Leonardo Bartolucci 348 5668518
CORTONA
VIA ROMA 4
52044 CORTONA
Mrs. Elisabetta Picotti 388 6963063
ANGHIARI
CORSO MATTEOTTI 107
52031 ANGHIARI
Mrs. Laura Taddei 333 9677867
SANSEPOLCRO
VIA XX SETTEMBRE 146
52037 SANSEPOLCRO
Mrs Paola Valdambrini 328 4692360
SIENA
VIA FONTEBRANDA 5
53100 SIENA
sig.ra Mariangela Dilippo 327 9554969
mariange.difilippo@student.unisi.it